coming up, we get plugged into the latest auto trends and ehow technology way beyond gps is helping us. >> how about love at first sniff? a look at the latest dating craze. and black friday sales are starting earlier than ever and store >> ama: opposition is growing to stores like wal-mart, toys 'r' us, target that plan to kick off blackty deals on thursday night. an employee started an online petition to give back the holiday to employees and their families. there are more than 238,000 signatures but experts say when it comes to competition, stores like target are simply supplying a demand. >> an appetite for shopping and it's becoming earlier and earlier. nobody wants to come in second in that race. so it's really a question, look it, people are thinking about shopping, they want to go shopping. >> ama: opening up at 9:00 thanksgiving night, provides an after dinner shopping event for the family. many employees argue it takes those values away. >> when you go to buy a car, fuel economy is major deciding factor for 97% of customers, according to a study by ford motor company. now with